GENERAL SANTOS CITY, PHILIPPINES / WORKING UK, AU, US HOURS
Your marketing isn't broken. The wiring between the pieces is.
I'm Jan. I build and run the systems that connect your ads, funnels, content and CRM into one machine that actually produces bookings. Industrial Engineer by training. Nine years inside other people's businesses, fixing the parts nobody else wanted to touch.
- PAID ACQUISITIONMeta Ads
- CONVERSION PATHFunnels
- CRM + WORKFLOWAutomation
- MEDIA PRODUCTIONVideo & Podcast
9+ YEARS · 25+ BUSINESSES · META ADS · KAJABI · GOHIGHLEVEL · FUNNELS · AUTOMATION
01 / THE PROBLEM
Everything works. Nothing connects.
Here is what usually happens.
You run an ad. It gets clicks, so the ad is fine. The landing page loads, so the page is fine. Someone fills in the form, so the form is fine. And then the lead lands somewhere nobody checks, no tag gets applied, no email goes out, no booking happens, and three weeks later you are looking at your ad spend wondering what you paid for.
Every individual piece passed its own test. The customer still fell through the floor.
That gap between the pieces is where almost all of the money goes. It is also the part nobody wants to own, because owning it means understanding ads and pages and email and CRM and tracking at the same time.
That is the part I own.
“I post every day and nothing happens.”
No path from the post to anywhere. Content without a funnel is a hobby.
“I get leads but nobody books.”
The problem is almost never the ad. It is the twenty minutes after the click.
“None of my tools talk to each other.”
Five subscriptions, zero integrations. You are the integration.
“I don't know what actually made money.”
Attribution was never set up, so every decision is a guess.
“I've run out of hours.”
You are doing work that a workflow should be doing.
“If I stop, the leads stop.”
You have a job with extra steps. You do not have a system yet.
02 / THE APPROACH
One route. Fourteen stops. I work all of them.
Industrial engineering has one core habit: before you fix anything, you map the flow and find the constraint. Everything else is guessing with confidence.
Your customer takes a route through your business. It starts with attention and it ends with money, and there are more steps in between than most people count. Here is the route. Click any stop to see what I do there.
Most people can do three or four of these. The gaps between the ones they cannot do are exactly where your business is leaking.
04 / SERVICES
Ten things. All of them connected.
You do not have to take all of it. Most people start with one broken thing and it grows from there. But it is worth knowing that whichever one you start with, I understand what it plugs into.
01
Digital Marketing Strategy
The part everyone skips. Who we’re targeting, what the offer is, what the customer journey looks like, what we measure, and what we do first. Before anything gets built or boosted.
- Audience research
- Offer positioning
- Customer journey mapping
- Campaign planning
- Channel strategy
- Budget allocation
02
Meta Ads and Media Buying
Facebook and Instagram campaigns built for a business outcome, not a vanity metric. I will show you CTR and CPC because you'll ask, but the conversation I want to have is about cost per booked call, lead quality, and where the funnel is losing people after the click.
- Campaign strategy and build
- Audience segmentation and testing
- Creative direction
- Lead gen, conversion, DM and tripwire campaigns
- Pixel and CAPI setup
- Budget management
- Honest monthly reporting
03
Website Design and Development
Dynamic, fast, modern websites that are built to convert rather than just to look nice. Including the technical end most people would rather not touch.
- Custom site builds
- Squarespace, Wix, Kajabi, GoHighLevel
- Conversion-focused structure
- Copywriting
- Domain, DNS and CNAME setup
- Speed and mobile optimisation
- Analytics and tracking
04
Landing Pages and Funnels
Lead magnets, tripwires, webinar funnels, mini courses, sales funnels, booking funnels. Built as a full journey, because a great page attached to a broken follow-up sequence is still a broken funnel.
- Lead magnet funnels
- Tripwire offers
- Evergreen and live webinar funnels
- Sales pages
- Booking funnels
- Checkout and payment structuring
- Conversion tracking
- A/B testing
05
Basic App Development
Simple, useful applications for the times a website is not the right shape for the job. Web apps, mobile-friendly tools, HTML5 builds, interactive calculators and quizzes.
- Web app builds
- HTML5 games and interactive tools
- Mobile-responsive apps
- Lead capture apps
- Calculators and quizzes
06
Lead Generation
Filling the top of the funnel deliberately instead of hoping. Prospecting, outreach, qualification and appointment setting, in your voice and inside your boundaries.
- Prospect research and list building
- Apollo and LinkedIn Sales Navigator
- Personalised cold email
- Instagram and Facebook DM outreach
- LinkedIn outreach
- Lead qualification
- Appointment setting
- Reply, booking and show-up rate tracking
07
Social Media Marketing
Strategy, content, publishing, community and reporting across the platforms that actually matter for your business rather than all of them at once.
- YouTube
- TikTok
- X
- Medium
- Content strategy and calendars
- Copywriting
- Graphic design
- Community management
- Audience growth
- Analytics and reporting
08
Video and Photo Editing
Short form and long form, cut for the platform it is going on. Plus the repurposing pipeline that turns one recording into a month of content.
- Reels, Shorts and TikToks
- YouTube long form
- Talking head and promotional video
- Captions and subtitles
- Motion graphics
- Photo retouching and product imagery
- Thumbnails
- Repurposing workflows
09
Podcast Production
Full pipeline, from raw recording to published episode to the clips that promote it. I currently manage a weekly podcast end to end.
- Audio and video editing
- Show notes and descriptions
- Episode scheduling and publishing
- Guest coordination
- Clip and Reel extraction
- Podcast SEO
- Distribution
10
Marketing Automation and Virtual Assistance
The connective tissue, plus the day to day operations work that keeps everything moving. This is where the leverage lives.
- GoHighLevel and Genie AI
- Kajabi
- Zapier and native integrations
- CRM pipeline builds
- Email automation
- Webhooks
- Commission and affiliate tracking
- SOP creation
- Project coordination
- Inbox and calendar management
- Reporting infrastructure
05 / PROOF
Things I've built.
A working sample of the last few years. Where a client's numbers are commercially sensitive I've described what was built rather than what it earned, because publishing someone else's revenue without asking is a fast way to lose them.
- WebsitesOngoing since 2024
Full digital operations for a UK occupational therapy coaching brand
UK occupational therapy coaching brand
The problemAds were performing but the post-click experience was not converting, and revenue reporting across a membership, a course library and an affiliate programme was not trustworthy.
What I builtEnd to end digital operations. Meta ads strategy and management, a tripwire funnel live in Kajabi for the US market and rebuilt in GoHighLevel for the UK, a rewritten email nurture funnel repositioned to a wider audience, weekly podcast production, YouTube and blog pipelines, commission tracking, and monthly reporting that separates ad performance from funnel performance so the right thing gets fixed.
- Meta Ads
- Kajabi
- GoHighLevel
- Genie AI
- Descript
- Google Workspace
- Funnels
Evergreen webinar funnel and course build
Paediatric sensory health practice, Melbourne
The problemA practitioner with strong clinical expertise and no scalable way to sell it.
What I builtA complete Kajabi coaching course, including drip scheduling, custom subdomain, and a checkout with three payment options. Then an evergreen webinar funnel around it: registration page, watch page, replay sequence, and full funnel QA. Also diagnosed and resolved a long-running email automation fault that was silently sending nothing.
- Kajabi
- Meta Ads
- Google Workspace
- Funnels
Group programme launch system
Australian allied health practice
The problemA practice moving from one-to-one delivery to group and membership models, needing the marketing infrastructure to support the shift.
What I builtLaunch campaigns for two group programmes across in-person and online intakes, a B2B sales approach for a proprietary programme aimed at rehabilitation consultants and insurers, exhibition collateral for two national conferences, and a branded operational playbook documenting the full customer journey so the process survives staff turnover.
- Kajabi
- Squarespace
- MailerLite
- Meta Business Suite
- Stripe
- Content
Authority marketing and lead generation
Healthcare cybersecurity brand
The problemA compliance and cybersecurity offer aimed at healthcare practice owners, a market that buys on trust rather than on discounts.
What I builtEducational and thought leadership content positioning the founder as the authority in the space, plus a multi-state dental practice lead generation programme covering prospect research, list building, compliant outreach and appointment setting.
- Apollo
- LinkedIn Sales Navigator
- Meta Ads
- Email automation
- Websites
Complete digital setup for a community club
Grassroots youth football club
The problemA community club with no digital presence, no governance documentation and no way to reach parents.
What I builtA full club website, certificate and governance documentation, and a mobile HTML5 football game built as an engagement piece. Unpaid community work, included here because it shows the full range in one project.
- HTML5
- JavaScript
- Canva
- Video
Property video editing programme
Melbourne real estate
What I builtA recurring pipeline of listing walkthrough videos for agents across Melbourne's north and west, cut for social and portal distribution. Featured pieces: 23 Bellfield Dr Craigieburn, 30 Skyline Drive South Morang, 8 Sugarloaf Grove Werribee, 4 Worrowing Court Kurunjang.
- Descript
- Adobe
- Canva
- PodcastFour years
Multi-year podcast and video editing
Two independent shows
What I builtFour years of ongoing production for a long-form interview podcast and a separate interview show, covering audio and video editing, show notes, publishing and clip extraction for social.
- Descript
- Canva
- Content
Social media growth
Cooking club and food brand
What I builtA rebuilt social presence across YouTube and other channels, a full content calendar, and original video and still content, alongside email campaign support. Documented in the client's own testimonial below.
- Canva
- YouTube
- Email platform
10 / IN THEIR WORDS
What it's like to work with me.
“I strongly recommend Genest for social media management and website/admin support. Genest revamped my social media presence and significantly grew my social media numbers on YouTube and other channels. He evaluated and updated all of my platforms and used his strong organizational skills to develop a creative and achievable social media calendar. From there, he created the video and still content. Genest also successfully worked with my email campaigns and kept all of our projects on track. I know Genest would be an asset to any organization he works with.”
Chef Laura BonicelliBonicelli Cooking Club “Genest is highly knowledgeable in Social Media Marketing and very capable of quickly understanding his clients' business models. He always commits to deadlines and puts client satisfaction first. I am glad to have worked with Genest as I can work with him in several business functions without a worry and at a reasonable cost. I highly recommend Genest Jan.”
Rogel Bito-on
THE NEXT FIFTEEN MINUTES
Want me to look at yours?
Tell me where your leads come from and what happens to them after they land. I will tell you where I think the money is leaking. If the fix is something you can do yourself this week, I will say that instead of selling you anything.
- Free, and there is no pitch at the end
- You keep the diagnosis either way
- I will say no if I am not the right fit
03 / WHO YOU’D BE WORKING WITH
I'm Jan. I like finding out why things are broken.
I'm Genest Jan Ramirez, based in General Santos City in the southern Philippines. I've worked remotely for over nine years, and before that I trained and worked as an Industrial Engineer.
That background is not decoration. Industrial engineering is the study of processes: how work flows, where it jams, what it costs, and how to make it repeatable so it does not depend on one heroic person. Swap "factory floor" for "customer journey" and it is the same discipline.
It is also why I'm probably not the right person for you if you want someone to just post three times a week and never ask questions. I ask a lot of questions. Where did this lead come from, what happens after they submit, who follows up, what does success look like in numbers. It is annoying at the start and it is the reason things work later.
I started where most people start: administrative work, then social media, then video, then ads. Over the years the work kept moving upstream, from "do this task" to "design the thing that makes the task unnecessary". Today I run full digital operations rather than doing scattered tasks, and I go deep with a small number of businesses instead of thin across many.
I keep the roster deliberately small. Around 65 hours a week of capacity, total, across everything. That means I say no more than I say yes, and the businesses I do take on get someone who actually knows their numbers.
Outside of work I'm a husband and a father of four, I build small side projects for fun (including a mobile football game and a grassroots youth club's entire digital setup), and I have an ongoing obsession with local AI models and EVs that my wife has learned to live with.
- years remote
- 9+years remote
- businesses supported
- 25+businesses supported
- hours/week capacity
- 65hours/week capacity
- languages spoken
- 3languages spoken
English (UK and US conventions) · Filipino · Cebuano
08 / PROCESS
Four steps. No mystery.
00 / The gap
- 01
Map
We get on a call and I ask a lot of questions about how your business actually works right now. Where leads come from, what happens to them, what you’re paying for, what you’re guessing about. Free, no pitch deck, usually 45 minutes.
- 02
Find the constraint
I go away and map your current customer journey properly, then come back with where I think the money is leaking and what I would fix first. You get this whether or not you hire me. If the fix is something you can do yourself in an afternoon, I will tell you that.
- 03
Build
We agree a scope and I build it. You get visibility as it happens rather than a big reveal at the end, because the worst version of this work is finding out at handover that we understood the brief differently.
- 04
Run and report
Most of this work does not finish. It runs. I manage it ongoing, and once a month you get a report that tells you what happened in plain language, including the parts that did not work.
06 / WHERE I’VE WORKED
Sectors I already understand.
Industry knowledge saves you weeks. These are the ones where I already know the vocabulary, the regulations, the buying cycle and the objections.
01
Occupational therapy and allied health
Full digital operations for OT-led coaching, membership and clinical brands across the UK and Australia
02
Paediatric and sensory health
Course builds, webinar funnels and parent-facing marketing
03
Healthcare compliance and cybersecurity
Authority and educational marketing to practice owners and decision makers
04
Coaching and consulting
Funnels, memberships, launches and evergreen offers
05
Course creators and educators
Kajabi course architecture, drip delivery, checkout and community
06
Real estate
Listing video, agent branding and social content across Australian agencies
07
Property investment and finance
Social media and content for investment-focused brands
08
Podcasting and media
End to end production for independent shows
09
Food, hospitality and lifestyle
Content, video and channel growth
10
Ecommerce and dropshipping
Store operations, product content and paid social
11
Logistics and industrial
B2B content and social for supply chain businesses
12
Community and grassroots sport
Websites, governance documentation and engagement tools
07 / TOOLS
Platforms I actually use, not ones I've read about.
I split these honestly. "Daily" means I am in it most weeks and can build in it without a tutorial open. "Working knowledge" means I have built real things in it and would need a short ramp for anything unusual.
- Advertising and social
- Meta Ads Manager
- Meta Business Suite
- YouTube
- TikTok
- X
- CRM and automation
- GoHighLevel
- Genie AI
- Kajabi
- HubSpot
- Zapier
- Klaviyo
- MailerLite
- Webhooks
- Sites and funnels
- Kajabi
- Squarespace
- Wix
- GoDaddy
- DNS and CNAME configuration
- HTML
- CSS
- JavaScript
- Content and video
- Descript
- Canva
- Adobe
- CapCut
- Lead generation
- Apollo
- LinkedIn Sales Navigator
- Instagram DM
- Cold email platforms
- Project and comms
- Monday.com
- ClickUp
- Notion
- Slack
- Zoom
- Google Workspace
- Commerce and scheduling
- Stripe
- Calendly
- Zanda
- AI and emerging
- Claude
- ChatGPT
- Ollama
- Llama
- Qwen
- Docker
- WSL
- AI content and lead workflows
09 / TRACK RECORD
Nine years, twenty-five plus businesses.
- 2024 – present
OT Freedom Collective (UK)
Digital Marketing Operator, full digital operations
- Feb 2023 – Dec 2024
Social Media Marketing Specialist
- May 2020 – Dec 2024
Social Media Marketing Specialist
- Jan 2021 – Dec 2024
Brendan D. Murphy / Truthiverse
Video and Podcast Editor
- Apr 2022 – Dec 2024
Video and Podcast Editor
- Jul 2022 – Dec 2024
Social Media Marketing Specialist
11 / STRAIGHT ANSWERS
The questions people actually ask.
What does it cost?
It depends entirely on scope, so anyone giving you a number before understanding your business is guessing. What I can tell you is that I work on retainers for ongoing operations work and fixed scope for one-off builds, and I will always tell you which one I think is right for your situation, even when it is the cheaper one.
Are you a full agency?
No, and that is deliberate. You work with me directly. There is no account manager between you and the person doing the work, which is why I keep the client roster small.
What are your hours?
I'm in the Philippines and I regularly work with UK, Australian and US clients. Overlap is normally not a problem. I'll tell you honestly at the start what hours I can commit to, rather than promising 24/7 and then disappointing you.
Do you work with startups?
Yes, and it is some of my favourite work. If you're at the stage of having an idea and no system, that is exactly the point where the right structure saves you two years.
How quickly can you start?
Depends on current capacity. I run at around 65 hours a week total, so sometimes there is room immediately and sometimes there is a wait. I would rather tell you there is a two-week wait than take you on and do it badly.
Can you take over something someone else built?
Usually yes. Inherited funnels, half-finished Kajabi sites and abandoned automations are a large part of what I get asked to fix. I will audit it first and tell you honestly whether repairing it or rebuilding it is cheaper.
What if I only need one thing?
That is fine. Most engagements start with one broken thing. You do not have to buy a whole system to get a landing page fixed.
What don't you do?
I do not do SEO at a specialist level, I do not do complex custom software engineering, and I do not do print and brand identity design from scratch. I will tell you when something is outside my range rather than learning on your budget.
12 / LET’S TALK
Tell me what's broken.
The first call is free and there is no pitch at the end of it. Bring the messy version. I would rather hear "I don’t really know what’s wrong, it just isn’t working" than a tidy brief that skips the actual problem.
Free, no pitch. Or use the form.
- +63 918 990 5915
- Elsewhere
- Based in
- General Santos City, Philippines